游戏营销市场或迎规范管理，今年竞争激烈大作云集

hwyzw · 发表于 3 小时前

游戏营销市场或将迎来更规范的管理，促使行业更加自律。

3月14日，中国音像与数字出版协会游戏工委发布了一则通知，旨在向全行业的相关单位征集对《游戏分发与推广基本要求》这一团体标准的看法。通知中对游戏分发环节（涵盖软件、运营者以及分发平台等）以及游戏推广活动（包括广告、广告主和推广渠道等）提出了明确的规定。同时，通过流程图的形式，详细展示了游戏分发与推广的整个流程。

图源：中国音像与数字出版协会游戏工委

若此建议得以采纳，那么很可能会出现这样的情况：所有营销压力都将集中在游戏正式发布之后，成败的关键就在这一役。加之游戏行业正逐步走出低谷，审批流程恢复正常，短时间内优质作品纷纷涌现，今年的市场竞争之激烈，不难想象。

近期，我国25家游戏企业储备了215款新游戏，其中超过一半已获得版号（达110款），约90款预计将在今年内登陆国内外市场。为了在众多新游戏中脱颖而出，吸引用户关注，相应的营销策略将变得更加激烈，但单纯依靠大量投入资金来换取流量并非长久之计，营销市场的环境可能会变得更加严峻。

单用户成本达数百元，游戏营销买量遇瓶颈

在2023年，众多新游戏将密集推出，众多优质IP力作正蓄势待发，各个游戏领域的竞争亦愈发激烈。巨人网络的《原始征途》、灵犀互娱的《三国志·战棋版》、祖龙的《以闪亮之名》均已安排在3月份进行公开测试；腾讯的《合金弹头:觉醒》确定将于4月28日正式上线，《重生边缘》也将在同月进行测试，《宝可梦大集结》目前正接受预约；米哈游的《崩坏：星穹铁道》和莉莉丝的《战火勋章》也均确定在4月份推出；心动的《火炬之光：无限》则计划在5月份开始测试；网易的《逆水寒》手游预定于6月30日与玩家见面；而朝夕光年的《晶核CoA》手游已经启动了第二次测试，并有望在年内正式上线。

游戏精品化趋势日益显著，且随着时间流逝，用户在深入体验各类游戏后，其审美鉴赏、理解和评价能力持续提升，偏好变得更加挑剔，对生硬广告产生了抵抗力。同时，用户付费意愿更偏向于高品质的精品游戏，这不仅促使游戏开发商致力于打造精品，也反映出当前获取用户所面临的挑战正逐步加大。

游戏企业要想提升用户转化率和盈利能力，可能只需确保产品品质优良、拥有关注度高的知识产权、以及良好的口碑，这样便无需过分担忧流量问题。但即便如此，“好酒也怕巷子深”，也就是说，即便产品再好，也需要有效的推广手段来吸引更多用户。

概括而言，游戏开发商广泛投放广告，以此触达更广泛的用户群体，促进用户从浏览者转变为下载者，并进而激发他们的消费意愿，通过这一系列步骤，逐步筛选出自身的核心用户群。

图源：热云数据

当前，游戏营销的主要手段包括运用图文素材、视频内容、小程序、知名意见领袖（KOL）以及代言人等多种推广途径。这些买量手段丰富多样，随着游戏厂商在提高游戏品质上的投入加大，运营和发行的成本也随之不断攀升，成为了一种普遍现象。

某些类型游戏的市场推广费用相当高昂。有开发者指出，“比如仙侠题材的RPG游戏，推广费用过于昂贵，单个用户的获取成本甚至达到两三百元，每天的市场推广支出至少需要几百万，这样的投入与回报并不成正比。”

以手机游戏市场为研究对象，热云数据与Tower共同推出了一份名为《2022全球手游买量白皮书》的调研报告，以下简称《白皮书》。在这份报告中，游戏陀螺对全球及国内手游市场的购买量变化趋势进行了深入分析：

首先，无论是在中国内地还是国际上的成熟市场，手游的购买量都显现出下滑态势；其次，这些市场的竞争尤为激烈。为了在这样的大环境下突破重围，游戏开发商不仅要推出优质产品，还需在新的发展道路或新兴市场寻求增长点。

此外，用户获取移动数据的难度正逐步增加，这无疑推高了购买流量的费用。近两年来，视频内容成为各大厂商购买流量的新途径，然而在追求“降低成本，提高效率”的企业策略中，内容的“品质”显然比“数量”更为关键。

游戏宣发营销中，买量的比重一直较大，根据《白皮书》提供的数据，2022年我国手游市场投放的产品数量约为2.03万款。尽管买量成本有所上升，它依旧被视为游戏营销中最为直接和高效的方法之一。为了解决上述问题，实现扭亏为盈，游戏厂商必须探索更多样化、更精确的买量新策略。

收入增长达到了50%，用户付费比例更是翻了不止一番，虚拟互动直播已成为游戏行业的新兴营销战场。

中国互联网络信息中心近期发布的第51期《中国互联网络发展状况统计报告》揭示，到2022年12月为止，我国网民总数达到了10.67亿，而短视频用户数量则达到了10.12亿，短视频用户在整体网民中的占比已经高达94.8%。

短视频和直播平台近年的迅猛发展，使得游戏企业纷纷聚焦于“内容创造内容”的推广策略，直播与短视频相结合的营销手段正逐渐成为市场的主流推广渠道，而游戏营销的重心也逐渐转向了内容的质量与创意。

若仅将内容借助搜索引擎、流媒体、网站广告等手段进行广泛且粗略的推广，不仅对游戏开发商而言将导致大量“无效支出”，而且对于用户而言，亦可能引发审美上的疲劳感。

伽马数据研究发现，超过七成的用户倾向于选择视频或直播等丰富内容，而游戏玩家们也逐渐养成通过视频直播获取游戏信息的习惯。目前，在直播领域，那些富有创意、玩法更为丰富的互动体验更受用户喜爱。近期流行的云蹦迪、直播互动等内容，已经引领了一股强交互体验的风潮，这股风潮已经席卷了众多视频平台。

在B站的修狗夜店，观众们摇身一变，成为蹦迪的卡通修狗，只需轻点弹幕指令，便可以轻松移动、赠送礼物、变换装扮，享受互动的乐趣；而在虎牙平台，《互动派对》的参与者只需发送弹幕、赠送礼物，便能轻松改变主播的形象和道具的强度，主播与观众之间的互动频率显著提高；此外，当主播在直播中开启《Pwnk》这款互动游戏，并展示其二十多种各具特色的小游戏时，直播间内的观众便可以借助个性化的虚拟形象，实时参与到游戏中去。

图源：b站

快手平台近期兴起了一种新颖的直播形式——虚拟互动直播。这种直播中，数字人主播借助快手虚拟演播助手（KVS）以三维形象的形式加入游戏，不仅亲自体验并解说游戏规则，而且观众还能在主播的带领下与之互动，进而影响游戏的走向与结局。更有趣的是，观众甚至可以通过打赏等手段获得参与资格，以第一人称视角深入体验游戏角色。快手平台上的顶级主播狐璃璃，已经带领她直播间内的粉丝，体验了多场虚拟互动的直播活动。

图源：快手

这些拥有互动功能的“直播带货”模式踏入游戏界，其成功突破购买量限制的关键，不仅在于内容互动性的提升，还在于精心挑选的主播、富有创意的游戏玩法以及独特的游戏元素，这些因素共同作用，有效降低了用户对广告的排斥感，从而高效地吸引了大量流量。

据调查，快手KVS应用市场已经引入了众多互动类应用。当这些应用与KVS实现连接并开播时，它们能够获取快手直播间的即时互动信息，以及主播所授权的3D资产等相关扩展服务功能。在快手平台上，众多数字人主播通过KVS技术实现了虚拟互动直播，这一举措显著提高了他们的收入和互动数据：据数据统计，参与主题游戏虚拟世界互动的中小主播收入增长了超过50%，而直播间的付费比例更是提高了两倍以上。

进一步观察实际的“带货”成效，以与快手二次元合作的虚拟互动直播间为例，兔兔大冒险这款应用成功接入快手虚拟演播助手（KVS）的应用商店，并借助快手虚拟世界互动平台（KMIP）的功能，实现了千人千面的云渲染效果以及实时互动的增强。在情人节这个特殊的日子，快手平台携手众多虚拟主播开展了“直播带货”活动，吸引了4245万观众的关注，在线人数峰值超过3万，互动参与人数达到300万。在游戏中，表现优异的玩家在短短数小时内便完成了超千人的击杀记录。

快手自研的世界杯模式里，主播们引导各自直播间粉丝与对方展开竞技，加之主播本人也能以3D形象参与其中，此举极大地提升了粉丝的沉浸感和参与热情。打赏用户平均停留时长超过五分钟，参与其中的中小主播们的收入和直播间付费比例也实现了显著增长，与兔兔岛的情况相仿。

打破传统直播仅有的弹幕互动和礼物赠送模式，引入互动游戏和3D虚拟主播等新元素，这些元素如同注入直播与短视频平台的“新活力”。在此背景下，用户在短时间内需扮演“观众”、“玩家”和“舞者”等多重角色，其参与热情显著增强。与此同时，用户停留时间和互动频率的显著提高，与平台推广高质量内容的方针不谋而合。

观察快手在直播领域的新尝试，考虑到短视频用户对“短小精悍”内容的追求，它聚焦于“多人虚拟互动”，意在快速且有效地在直播间内呈现游戏的核心玩法和世界观，从而使更多用户能够从全新的角度去体验和加入游戏。采用这种方法，不仅能在短时间内高效吸引流量，而且能够挖掘出更多的潜在用户。

尽管尚处于测试阶段，但通过数据分析，我们可以明显看出，多人虚拟实时互动的模式在直播间以及短视频生态等众多领域具有广阔的应用前景，并且蕴藏着巨大的商业价值和发展潜力。

强大平台+软件技术为基础，快手面向游戏营销推出“组合拳”

3月22日，在英伟达的盛会期间，快手视觉互动技术的负责人简伟华发表了主题演讲，题目为《3D数字人直播及互动解决方案》，他详细阐述了快手在直播、社交等众多领域，如何围绕3D数字人这一核心，依托快手虚拟世界互动平台KMIP以及快手虚拟演播助手KVS，开展了一系列创新实践。

快手经过数据验证确认了“短视频、直播、互动体验以及3D数字人”的巨大潜力。为此，为了更深入地实施游戏营销策略，快手推出了一套更为周全的“组合策略”——“快手3D数字人直播与互动解决方案”。

快手借助数字人技术，为主播们打造了高水准的3D形象制作及开播全流程服务，促使3D虚拟形象在直播场景中逐渐流行。面对如何继续创作更具沉浸感和互动性的视频内容这一挑战，快手提出了“虚拟世界互动”这一创新理念。这一概念涵盖了在虚拟环境中进行的多人沉浸式交互体验，其形式多样，包括社交互动、游戏娱乐、展览展示等。快手预测，在直播间的虚拟空间中，互动体验的革新将率先出现。3D虚拟角色的表现力将成为影响虚拟互动体验质量的关键因素，其表现力的高低将直接决定这一互动的整体效果所能达到的高度。

为推动游戏与内容创作者的合作，直播间鼓励用户共同参与内容创作，打造出具有深度沉浸感和高度互动性的直播体验，快手在平台层面和软件层面均建立了相应的服务系统，旨在满足各类应用场景及创作者或用户群体的多样化需求。

平台侧——“快手虚拟世界互动平台（KMIP）”

KMIP平台能够实现多终端的接入，采用RTC进行结构化数据的传输，提供多样化的渲染模式，拥有众多形象各异的角色选择，并支持千人千面同屏互动等功能，这些特性构成了其作为技术底层支撑上层应用的基础。

软件侧——“快手虚拟演播助手(KVS)和KVS应用商店”

为了便于厂商充分利用KMIP平台的功能，快手特别推出了KVS软件。这款软件融合了数字人驱动渲染开播和游戏化虚拟世界互动等多种功能。它不仅能够接入游戏相关素材，还能兼容更多样化的扩展应用。KVS软件提供从开播到互动的一体化服务，有效助力主播和创作者提升收入及内容创作水平。

快手不仅在营销手段上进行了创新，而且在营销收益的构成上，它向厂商提供了更具行业竞争力的分成方案，同时给予了他们优化策略和资源的支持。此外，快手还协助厂商加强流量管理，助力其实现迅猛发展。在此基础上，快手还可以进一步结合购买流量来促进宣传和下载，从而实现更深入的融入市场。

针对轻松的休闲类游戏，《游戏分发与推广基本要求》规定，快手平台能够充分利用其数据资源和技术优势，深度整合，进而提供更加个性化的直播互动体验以及游戏营销成效。

综合来看，快手在“游戏带货”营销上有着天然的优势：

用户参与度高，基础访问量庞大，游戏玩家忠诚度强。快手在“2023·增量效应”磁力大会上公布了相关数据，其2022年第三季度的财务报告表明，平均每日活跃用户数超过了3.63亿，较上年同期增长了13.4%。具体到游戏领域，2023年小游戏的日活跃用户数峰值达到了1000万以上。

游戏直播领域主要聚焦于流行的移动端手机游戏，游戏主播的人数众多。《英雄联盟手游》、《王者荣耀》以及《和平精英》等热门游戏吸引了大量高质量用户。截至2021年6月，快手平台的游戏板块已经拥有了超过400万名游戏主播，并且平均每天能够产出超过50万件游戏相关的内容。

云游戏和RTC低延时传输等技术的应用，有力推动了实时、多端同屏互动模式的形成。通过“快手3D数字人直播及互动解决方案”的实践，验证了优化流量匹配和产品创新策略在买量投放领域的有效性，这不仅带来了更多的流量和机遇，还显著提升了转化率，实现了优质内容与产品宣传推广的更佳融合。

快手依托3D数字人技术，为众多主播及游戏宣传生态提供支持，旨在实现多平台互联互通，不仅协助游戏营销，还推动直播间个性化互动内容的创作，与平台实现紧密合作。观众在观看直播时，不仅能掌握游戏玩法，还能直接参与互动，更可通过平台指引顺利进入游戏世界。如此一来，快手不仅承担了流量获取的任务，还为游戏平台带来了全新的互动方式。

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127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(30, 91, 149)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgb(64, 142, 217)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(30, 91, 149)" style="outline: 0px;color: rgb(30, 91, 149);text-align: left;white-space: pre-wrap;visibility: visible;">往期<strong data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgb(36, 114, 188)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)|rgb(36, 114, 188)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgb(36, 114, 188)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)|rgb(36, 114, 188)" data-darkmode-bgcolor-16432933890388="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16432933890388="#fff|rgb(255, 255, 255)" data-darkmode-color-16432933890388="rgb(36, 114, 188)" data-darkmode-original-color-16432933890388="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(36, 114, 188)" data-darkmode-color-16478632430374="rgb(36, 114, 188)" data-darkmode-original-color-16478632430374="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(36, 114, 188)" data-darkmode-color-16480347369221="rgb(36, 114, 188)" data-darkmode-original-color-16480347369221="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(36, 114, 188)" data-darkmode-color-16481190450367="rgb(36, 114, 188)" data-darkmode-original-color-16481190450367="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(36, 114, 188)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgb(36, 114, 188)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgb(36, 114, 188)" style="outline: 0px;text-align: left;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;color: rgb(36, 114, 188);visibility: visible;">推荐

</pre>
合作请联系

 <pre data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-style="margin-right: 0em; margin-left: 0em; max-width: 100%; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.8); letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="margin-right: 0em;margin-left: 0em;outline: 0px;letter-spacing: 0.544px;visibility: visible;"><hr data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; border-color: rgba(0, 0, 0, 0.1); border-style: solid; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; transform-origin: 0px 0px 0px; transform: scale(1, 0.5); box-sizing: border-box !important; overflow-wrap: break-word !important;" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="outline: 0px;border-color: rgba(0, 0, 0, 0.1);border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;transform-origin: 0px 0px 0px;transform: scale(1, 0.5);visibility: visible;" />

游戏陀螺的联系方式：

商务合作对接：

<pre data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-style="margin-right: 0em; margin-left: 0em; max-width: 100%; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.8); letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="margin-right: 0em;margin-left: 0em;outline: 0px;letter-spacing: 0.544px;"> <pre data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="outline: 0px;letter-spacing: 0.544px;"><span style="outline: 0px;color: rgb(136, 136, 136);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif;text-align: right;white-space: pre-wrap;text-indent: 0em;">文静:（微信mutou_kiki） 
</pre>
 <pre data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-style="margin-right: 0em; margin-left: 0em; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.8); letter-spacing: 0.544px; caret-color: rgba(0, 0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important; visibility: visible;" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16478632430374="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16478632430374="#fff|rgb(255, 255, 255)" data-darkmode-color-16478632430374="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16478632430374="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16480347369221="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16480347369221="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16481190450367="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16481190450367="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="margin-right: 0em;margin-left: 0em;outline: 0px;letter-spacing: 0.544px;visibility: visible;"><pre data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16478632430374="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16478632430374="#fff|rgb(255, 255, 255)" data-darkmode-color-16478632430374="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16478632430374="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16480347369221="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16480347369221="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16481190450367="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16481190450367="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="outline: 0px;letter-spacing: 0.544px;"><strong data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16432933890388="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16432933890388="#fff|rgb(255, 255, 255)" data-darkmode-color-16432933890388="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16432933890388="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-style="outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.8); text-indent: 0em; font-size: 15px; box-sizing: border-box !important; word-wrap: break-word !important;" data-darkmode-color-16478632430374="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16478632430374="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16480347369221="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16480347369221="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16481190450367="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16481190450367="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="outline: 0px;text-indent: 0em;font-size: 15px;"><strong data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16432933890388="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16432933890388="#fff|rgb(255, 255, 255)" data-darkmode-color-16432933890388="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16432933890388="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-style="outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.8); text-indent: 0em; box-sizing: border-box !important; word-wrap: break-word !important;" data-darkmode-color-16478632430374="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16478632430374="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16480347369221="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16480347369221="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16481190450367="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16481190450367="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="outline: 0px;text-indent: 0em;"><strong data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16432933890388="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16432933890388="#fff|rgb(255, 255, 255)" data-darkmode-color-16432933890388="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16432933890388="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-style="outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.8); text-indent: 0em; box-sizing: border-box !important; word-wrap: break-word !important;" data-darkmode-color-16478632430374="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16478632430374="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16480347369221="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16480347369221="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-color-16481190450367="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16481190450367="#fff|rgb(34, 34, 34)|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16580671288930="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16580671288930="#fff|rgb(255, 255, 255)" data-darkmode-color-16580671288930="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16580671288930="#fff|rgba(0, 0, 0, 0.8)" style="outline: 0px;text-indent: 0em;"><strong data-darkmode-bgcolor-16199576562167="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16199576562167="#fff|rgb(255, 255, 255)" data-darkmode-color-16199576562167="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16199576562167="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16200487252536="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16200487252536="#fff|rgb(255, 255, 255)" data-darkmode-color-16200487252536="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16200487252536="#fff|rgba(0, 0, 0, 0.8)" data-darkmode-bgcolor-16432933890388="rgb(25, 25, 25)" data-darkmode-original-bgcolor-16432933890388="#fff|rgb(255, 255, 255)" data-darkmode-color-16432933890388="rgba(163, 163, 163, 0.8)" data-darkmode-original-color-16432933890388="#fff|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)|rgb(42, 127, 209)|rgba(0, 0, 0, 0.8)" data-style="outline: 0px; 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